UN Tourism is ready to highlight the significance of collaboration and funding in unlocking Africa’s progress potential on the second version of the Regional Convention on Model Africa in Livingstone, Zambia, on 22 July 2024. This occasion will deliver collectively sector leaders, Member States, civil society, and enterprise associates to form the way forward for African tourism and amplify the voice of “Model Africa”.
The convention will function a closed-door Model Africa Suppose Tank, gathering high CEOs, Nationwide Tourism Organisation basic managers, and personal sector stakeholders to develop efficient advertising and marketing and branding methods. Centered on rebuilding market confidence post-pandemic, the initiative goals to place Africa as a high world vacation spot by showcasing the continent’s pure and cultural belongings. Moreover, a devoted session will spotlight world tourism funding developments with a particular give attention to Zambia, providing insights into sustainable growth alternatives and techniques to draw tourism investments. The occasion will culminate within the launch of the “Doing Enterprise Guidebook for Zambia,” offering sensible pointers for sustainable tourism growth throughout the nation.
Supply: UNWTO
