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Grammy Awards 2024: Afrobeat is now a part of pop music – Grammy CEO

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July 11, 2024
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Grammy Awards 2024: Afrobeat is now a part of pop music – Grammy CEO
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2 February 2024

Picture supply, JEENAH MOON

Picture caption, Tyla has been nominated within the new class

African music will obtain recognition at Sunday’s prestigious Grammys with its personal class, because it has turn into a “a part of pop music”, the person behind the awards informed the BBC.

Harvey Mason Jr mentioned he’s “excited” on the inclusion of the Greatest African Music Efficiency class.

Tyla, Ayra Starr, Burna Boy and Davido are among the many nominated artists.

Whereas their work is widely known some critics say an award for African music ought to have been included way back.

Ian Brennan, a Grammy award-winning document producer, who has labored with a number of African artists, informed the BBC that whereas all this was “progress” it was “lengthy overdue”.

Africans artists have received Grammys up to now. South African Miriam Makeba was the primary in 1966 when she picked up the prize for Greatest Folks Recording for her collaboration with Harry Belafonte. There have been a number of others together with Nigerian Burna Boy, who received in 2021 for Greatest World Music Album.

However for Mr Brennan, the Grammys have lengthy had a blind spot for music from the continent.

“There are not any African artists within the Lifetime Achievement Award space of the Grammys,” he mentioned.

The choice to incorporate an Africa-specific award took place as a result of music from the continent is now “prevalent in every single place on this planet”, Mr Mason Jr, who’s CEO of the Recording Academy, informed the BBC’s Newsday programme.

He turned the primary black particular person to be in control of the Grammy awards in 2021 and has been working to higher symbolize the breadth of in style music.

He admitted that the Grammys, thought-about to be among the many most prestigious music awards, sometimes honours American music. However he added that the awards are “fluid, adjusting, and pivoting” and they’re attempting to incorporate music exterior of the West.

This 12 months’s Grammys ceremony in Los Angeles may also function a efficiency from Burna Boy, who would be the first Afrobeats performer ever to take action.

Extra tales on African music:

Tags: AfrobeatAwardsCEOGrammyMusicpartPop
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