With its fast evolution, #Nollywood which boasts 7.1 billion views in-app, has carved out a distinct segment showcasing Nigerian filmmakers’ entrepreneurial spirit and willingness to experiment with storytelling. This burgeoning business continues to captivate audiences worldwide, including a singular and refreshing voice to the tapestry of world cinema with its mix of drama, comedy, and social commentary.
We celebrated #NollywoodNovember which garnered over 34 million views on the platform, recognising the business for its numerous movies throughout numerous budgets and genres. We devoted our efforts to showcasing and celebrating Nollywood’s wonderful expertise and creativity. All through the month, our group actively showcased the far-reaching affect of the business on our platform. We emphasised Nollywood’s immense potential by sharing success tales from distinguished public figures and publishers who’ve excelled on the platform.
The celebration reached its peak on November twenty third with the extremely anticipated Nollywood Summit. It was a possibility for us to come back collectively and acknowledge the profound impression that Nollywood has had on the cultural panorama of Nigeria and past. This occasion was particularly designed for the highest 100 stakeholders within the Nollywood business, together with publishers, media, studios, and performers in Nigeria. They acquired worthwhile steering from our main publishers and took part in a masterclass led by our group, specializing in efficient TikTok utilisation all through their full manufacturing lifecycle.
All through #NollywoodY2K, our group actively showcased the far-reaching affect of the business on our platform, accumulating 16.7 million views. We emphasised Nollywood’s immense potential by sharing success tales from distinguished public figures and publishers who’ve excelled on the platform. This occasion was particularly designed for the highest 100 stakeholders within the Nollywood business, together with publishers, media, studios, and performers in Nigeria. They acquired worthwhile steering from our main publishers and took part in a masterclass led by our group, specializing in efficient TikTok utilisation all through their full manufacturing cycle.
Notably, the Nollywood hashtag has garnered over 6.9 billion video views, with greater than 280,000 printed movies, positioning it as a rising star within the international film business. Comparatively, Bollywood boasts 133 billion video views, and Hollywood follows with 37.6 billion video views. This information underscores Nollywood’s fast ascent, signalling its potential to rival Hollywood and Bollywood in each recognition and success.
Famend Nigerian sensation and actor Eso Dike attributes his worldwide attain to our platform’s wonderful communities: “TikTok connects individuals from numerous backgrounds worldwide, providing numerous strategies to share tales. It’s a improbable platform to showcase my skills to a broad and diversified viewers, successfully rising visibility and engagement.”
Bianca Sibiya, Head of Content material Operations for Sub-Saharan Africa, highlights the imaginative and prescient to unlock Nollywood’s cultural significance on our leisure platform, transcending conventional obstacles with high-quality manufacturing prospects. Sibiya states, “Nollywood embraces TikTok to share productions with limitless inventive prospects, from pre-and post-production to selling movies and experimenting with new storytelling methods.”
Within the phrases of creator and actor Jim Iyke, “TikTok is a melting pot that unites people by artwork and craftsmanship, providing an easy platform to precise ideas and views on international points. TikTok has propelled our artwork ahead, taking it to international audiences with out intermediaries, reducing by obstacles we confronted when disseminating our work, and delivering it on to shoppers.”
Kate Henshaw, a microbiologist turned Nollywood star, expresses her gratitude for the various neighborhood on our platform, which has allowed her to showcase a playful and humorous facet of her character. Moreover, she emphasises the significance of authenticity to aspiring actors, actresses, and producers. “Every particular person’s inventive course of is exclusive, and there is no one-size-fits-all method to content material manufacturing. Consistency is essential; preserve a gentle output of your work and keep away from limiting your self in creativity. In appearing, infuse life into your function, no matter whether or not it is a small or substantial half. Your dedication and fervour will shine by, regardless of the dimensions of the function.”
As an actor and actuality present maestro, Chidi Mokeme praises our app’s international attain, making leisure accessible and democratising the inventive and knowledge-based industries.“The platform’s algorithm and consumer interface align effectively with the leisure business. By leveraging TikTok, Nollywood stakeholders can enhance visibility, drive engagement, and appeal to new alternatives for collaborations and monetisation.”
The #NollywoodNovember Summit stands as a testomony to our dedication to supporting and empowering the Nigerian movie business amplifying the voices and creations of Nollywood’s proficient people.
