The corporate confirmed the information this week, saying that the transfer aligns with a “dedication to nurturing his creative journey and supporting his profession progress.”
King Promise, whose music blends the whole lot from highlife to R&B and Afrobeats, joins different main African names in The Plug’s expertise administration portfolio, together with Nigerians Davido, Oxlade, BOJ, Focalistic, CKay, Victony and Bella Shmurda.
For the Ghanaian artist, born Gregory Bortey Newman, the transfer arrives on the heels of his victory on the 2023 version of the African Muzik Journal Awards within the US final month, the place he took house the Finest Male West Africa award. King Promise is behind common releases ‘Tokyo’ and ‘CCTV’, the observe that gained him the African Artist of the Yr Award on the 2018 Headies in Nigeria, and recently ‘Terminator’. He has two albums to his title, particularly As Promised and 5 Star.
In June, The Plug launched a specialised division specializing in publishing and licensing. Comprising A&R personnel and publishing directors, The Plug Publishing works intently with artists and songwriters to register and administer their musical compositions and copyrights, making certain correct compensation for his or her work and opening up income streams past conventional music releases.
“We additionally actively search out sync licensing alternatives for our artists, serving to them achieve publicity and attain new audiences via music placements in media like movie, gaming and the TV business,” the corporate mentioned.
In September final 12 months, The Plug inked a partnership with service-based company TopBoy Leisure, a deal each corporations famous would enable The Plug improve its energy in options and advertising for manufacturers throughout varied areas. The Plug’s sports activities administration operation, in the meantime, represents soccer stars Asisat Oshoala and Henry Onyekuru, in addition to the 100m hurdles world report holder Tobi Amusan.
